Make It Make Sense

Business branding workshop

Welcome to Make It Make Sense, our one-day workshop in downtown Canmore designed to help you build a brand that truly connects with your audience. This isn’t about just tweaking your visuals—it’s about getting to the heart of your brand’s purpose, defining a unique voice, and ensuring every message you send resonates with your ideal customer.

The day is split into two engaging two-hour sessions with a lunch break to recharge and mingle with fellow entrepreneurs. We’ll dive into the core elements of brand strategy, helping you define your mission, vision, and values while also teaching you how to implement your strategy using simple systems that streamline your business operations.

By the end of this course, you’ll walk away with practical tools such as a draft positioning statement, an ideal customer persona, a mood board, and a style guide draft to keep your brand on point. Plus, you'll pick up actionable tips on boosting your social media presence and score exclusive discounts on our professional services.

Ready to make your brand not just make sense, but truly stand out? Join us in Canmore for a day packed with fresh ideas, real talk, and plenty of creative energy!

DATES

Friday, March 28
12pm—4pm

Saturday, April 12
10am—2pm

Wednesday, May 14
5:30pm—9:30pm

Price

$220 + tax

sign up now

What we’ll cover during this workshop

Brand Strategy Foundations

The backbone of any successful business is a strong brand strategy. Learn how to build a brand that not only looks good but also connects with your audience and drives your business forward.
➕ Defining your brand purpose, vision, mission, and values
➕ Crafting a unique brand positioning statement that sets you apart
Finding Your Brand Voice

Your brand’s voice shapes how your audience perceives you. A consistent, compelling voice builds trust and recognition. In this session, you’ll define how your brand sounds and refine your messaging to connect with your audience.
➕ How to craft messaging that resonates with your customers
➕ Creating a messaging framework and content pillars to guide your marketing
Defining Your Visual Identity

A strong visual identity makes your brand memorable and instantly recognizable. Learn how to create a cohesive brand look that aligns with your strategy.
➕ The key elements of visual branding: logos, colours, typography, and photography
➕ The role of photography, textures, and graphics in brand storytelling
Social 101

Your social media presence is a reflection of your brand. Learn how to optimize your Instagram profile and content to attract and engage your audience.
➕ How to create an optimized Instagram bio that works for your business
➕ Maintaining brand consistency across social platforms and utilizing systems to optimize efficiency