Arcade Motion
Arcade Motion is a Vancouver-based creative production studio that thrives at the intersection of exploration, imagination, and impact. When they approached us to create their brand identity, we knew we wanted to channel the nostalgic energy of retro arcade games while giving it a polished, modern edge.
Our design for Arcade Motion draws from the pixelated aesthetics of classic arcade games, bringing those nostalgic vibes into a contemporary framework. Neutral tones form the foundation of the colour palette, punctuated by a striking pop of cyan that feels fresh and memorable. Beyond just visuals, we developed a versatile pixel-inspired design element that adds depth and texture to everything from presentations to photo overlays, giving the brand a cohesive and recognisable identity.
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When crafting the Arcade Motion brand, we wanted to balance their forward-thinking creativity with a nod to their name’s roots in gaming culture. The pixel-inspired texture became a central thread, representing both their connection to storytelling and the building blocks of creative exploration. This design language allows Arcade Motion to evoke a sense of nostalgia while maintaining the sophistication needed to appeal to a modern, discerning audience.
Colour was another key part of our strategy. The neutral tones create a sleek, professional base, while the cyan accent acts as a visual signature, ensuring the brand is both timeless and eye-catching. This pop of colour reflects the imaginative and impactful spirit that Arcade Motion brings to their work. We ensured that every design element, from typography to textures, works seamlessly across platforms, giving Arcade Motion the flexibility to adapt their branding to various mediums while maintaining a consistent, memorable presence.
SERVICES OFFERED
Typography
Colour Palette
Brand Elements
Brand Guidelines
Presentation Template
